Time really flies, the 3rd issue of eLearning Connection is here! That means 5 months passed since the newsletter has been conceived, 2 months passed since the last issue, 3 months will have to pass before the festive season is here, and 8 months before I can celebrate this babys birthday. Hmmmwhat is keeping Father Time?

Trivial aside, for the first-time subscribers (we have quite a lot of you this time round), welcome to the family. Yes! This is where members get to share and learn from each other. How it works? Clients, Lectora users, forum members, etc do post questions and share problems. And from there, we pick some to showcase here for everyone
s benefits.

What are you waiting for? Join in and connect!
More exciting news than before! Bearing testimony of our alliance and strong partner relationship with DSTA/MINDEF, this year, eLC is a winner of the Meritorious Defence Partner Award!

And my favourite line; to top it off, despite fierce price competition from one of the largest global MNC IT companies, eLC has just won a tender from DSTA/MINDEF and will continue to conduct our proprietary
eContent Authoring Course (eCAC) for SAF instructors. Hip! Hip! Hooray!
Contributed by: Michelle Cheak
7 Plus Minus 2 Rule of Thumb


The process of separating learning materials into brief sections in order to improve learner comprehension and retention

I recently conducted an experiment with about 120 teachers, whereby I showed them some numbers and got them to regurgitate almost immediately the numbers they saw. The numbers they were shown varied in the number of digits, starting from 2 digits to 10 digits and guess what? None of the 120 teachers could remember a series of numbers that contained 10 digits. They however had no problems with numbers ranging from 2 digits to 9 digits. It was one extra number and none of them could remember. Why do you think this is so? (You can try the experiment by clicking on the link)

7 Plus Minus 2 Experiment

The result of the experiment is due to how the human mind processes and stores information. George Miller (1956) in his study of the human short term memory found that there is a limit to the number of items the human mind can retain in his/her short term memory. From his study, he concluded that 5 to 9 chunks of information would be most ideal in helping learners learn and remember the information; hence, his famous 7
±2 rule of thumb becomes an important guide in creating any form of learning content.

As instructional designers, we constantly look into how we can best engage the learners but often overlook the amount of information we cramp into the learning content, causing learners to have an information overload. To ensure that learners retain what is learned, the instructional designer must take into consideration the human cognition and thus the 7
±2 rule comes into play when designing learning content. If you are dealing with lots of information, it is important to chunk the information into smaller pieces to ensure learners can digest the information. So remember to keep within what the human memory can remember when you are creating your learning content.

It is also because of this reason that pin numbers and telephone numbers range between 4 to 8 digits
so that we can remember them. However in recent times, the mobile phone has become the portable memory to remember all these numbers
Contributed by: Michelle Lim
Contributed by: Rey Tan
Are you ready for this?! For a limited time only, we will be giving a fantastic 15% OFF on Articulate Presenter 5 Pro! Fast and easy way to a slick flash presentation, produce elearning lessons without the fuss be empowered now!

From now until 15th October 2005, Articulate Presenter Pro 5 is offered at a special price of
S$1188 (Offer is not inclusive of 5% GST & delivery charges)! Save over S$200! Hurry... and contact us at (65)684 69040 or
less than 2 months before colleague goes on 3 months maternity leave, 4 months before AWS, 21 months before I get the key to my new homeuntil the next time we chat, do drop me a line at shandy@elc.com.sg. Be cool!


Shandy Ting
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