Welcome to the 1st issue of the eLC Newsletter! This is a most exciting time for us as we, in eLC, are embarking in new directions.   I’m happy to present you this introductory issue, full of tips and various other offerings. So go ahead and connect!
eLC, a leading eLearning solutions company in Singapore, is organizing its first Lectora eLearning courseware competition.   The competition is supported by the Singapore National Infocomm Competency Centre, and aims to showcase and recognize outstanding examples of eLearning courseware, and encourage the creation of good interactive web-based learning resources for the purpose of teaching and learning. Registration opens from 30 June 2005. For more details, please go to
Contributed by: Benson Soong
In this first installment of my monthly column, I thought it might be a good idea to share with you a piece of research on the web that has grabbed my attention.

Here is how my interest in that website began:   Lately, I’ve been spending some time crafting a training curriculum on
layout design.   Some people have told me that this domain is more relevant to graphic designers or web developers than to instructional designers, but personally, I think all instructional designers must have knowledge of how a typical learner would react to a frame presented in front of them.   After all, as instructional designers, we do all we can to ensure retention (our learners remember what they have just learned) and application (our learners are able to appropriately apply what they have just learned in a real-world situation to solve real-world problems).

As a demonstration of the importance of layout design, let us do an experiment.   Take a few seconds to look at the frames below.   Which frame do you think you would prefer reading?
Almost everyone I know says that Frame 2 provides for a much easier read.   And the most common reason offered to me is “It’s more natural!”

Naturally (pun intended!) , I could go on a discourse and explain why, despite the fact that Frame 1 and 2 are
exactly the same from the perspective of the content on the Frame, content placement and layout made the difference in the eyes and mind of the learner.   However, I would not do that.

Instead, let me introduce you to the Eyetrack III project website, which have seen repeated visits from me over the past few months.   At this website, you could read about what people see when they view a news website or multimedia feature.   Go on, find out more about how people “read” online, and perhaps you can come to your own conclusion on why Frame 2 is an easier read than Frame 1.


Live well,
Benson Soong!
Contributed by: Jinnie Ong
Contributed by: Ryan Foo
For the month of May only, buy the Lectora book, “You Can Create Interactive Web-based Contents in 2 Days using Lectora!” and we will give you the 2nd one FREE! You will be given access to FREEBIES such as an Online Forum, Templates and Resources! So take the plunge now and contact us at (65)68469040 or!
Thanks for reading this issue of the eLC Newsletter! As always, feedback is welcome. Please email to Until the next well.


Shandy Ting
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